At activpayroll, we are proud to share our new vision and values, shaped to reflect who we are today and the direction we are heading for the future. As our organisation continues to grow across global markets, it is important that our vision and values evolve with us and continue to represent the business we are building together.
A Vision with Purpose:
Our vision: to be the leading provider of payroll, tax, mobility, and international payment solutions that make it possible for businesses to operate seamlessly across borders.
This renewed focus highlights our commitment to innovation, excellence and delivering world class service to our customers and partners around the globe.
Our vision is supported by five core values that guide how we work: Partnership, Excellence, Accountability, Expertise, and Commitment. These principles influence our decisions, shape our culture and drive the results we deliver.
As our Chief Executive Officer, Gary Henderson, explains: “I’m excited to share our refreshed vision and values as they truly reflect the commitment, hard work, and care I see in the team every day - whether when working with our partners across the world or providing world-class support to our customers."
The Principles That Guide Us:
Partnership
We work collaboratively with customers, colleagues, and partners to achieve shared success.
Excellence
We strive for the highest standards in everything we do.
Accountability
We take ownership of our actions and deliver on our promises with integrity.
Expertise
We apply deep knowledge, skill, and insight to deliver the right results.
Commitment
We care deeply about our work, our people, and achieving the best outcomes for our customers.
Bringing Our Values to Life:
Our values guide the way we support our customers and work together as a team. Together, these behaviours show what our values look like in action and how they shape the service our customers experience every day.
Partnership
In practice: A customer is struggling with a complex tax compliance issue in a country you don’t have expertise in. Partnership means you don’t just send them a link to a guide - you set up a call to understand their specific challenges, bring in colleagues from tax and mobility, and work together to create a solution that fits their situation.
Excellence
In practice: You have a payroll report to send to a customer that you’re almost sure is accurate, but the format is hard to read. Excellence means you don’t just send it to move on — you double-check the figures and improve the formatting so the customer receives something they can trust and easily understand.
Accountability
In practice: You’ve committed to delivering a payroll implementation by a certain date, but a dependency is delayed. Accountability means you don’t stay silent — you inform the customer early, explain the impact, and work with them to adjust timelines or find alternatives.
Commitment
In practice: A customer’s global expansion project hits unexpected regulatory hurdles in a country where you have less knowledge. Commitment means you stay engaged, help them navigate the complexity, and work with internal teams and partners to find solutions — rather than stepping back because it’s outside the original scope, or offloading the issue to a colleague.
Expertise
In practice: You notice that there are upcoming regulatory changes in one of your key customer areas. Expertise means you proactively research the impact, prepare guidance for customers, and brief your team so everyone is ready before the changes take effect.
Claire Tocher, our People and Culture Director, added:
“Refreshing our values isn’t about changing who we are - it’s about making sure they reflect the business we’ve become and the ambitions we have for the future. They’ll guide how we make decisions, how we work together, and how we deliver the best possible outcomes. Most importantly, they’ll help us stay focused on what matters most: our colleagues, our partners, and our customers.”
A Foundation for Long Term Success
Our new vision and values are more than words on a page. They are the foundation of everything we do and the future we are building together. By staying true to these principles, we will continue to deliver exceptional service, foster strong partnerships, and lead the way in global payroll and mobility solutions.
As we move forward, these values will guide our decisions and ensure we remain focused on what matters most: our people, our partners and our customers. Learn more below: