Federica Monacelli is Head of Marketing at activpayroll and LIMES international, where she leads the global marketing strategy, corporate communications, and brand development across both organisations. She works closely with executive leadership teams to support international scaling, strengthen digital brand presences, and ensure both businesses are positioned for long-term commercial success across global markets.
Professional Experience and Achievements
Strategic Marketing Leadership
Federica provides commercial and marketing insight at corporate and regional levels, helping ensure that multi-channel campaigns and brand initiatives are supported by structured digital plans, calculated risks, and strategic opportunity identification.
Functional Expertise
Having worked with activpayroll for over 10 years, she possesses deep knowledge of the global payroll and global mobility sector, allowing her to effectively tailor communication strategies for complex international markets.
Marketing Operations
A Chartered Marketer with over 15 years’ experience working in global marketing and communications, Federica manages full-scale marketing operations with responsibility for brand alignment, corporate communications, partner and event marketing, and campaign ROI.
Global Industry Experience
Federica brings a wealth of experience from working extensively across the UK and EU, building an expansive portfolio across diverse sectors including fashion, retail, research & education, energy, and scientific services.
Professional Affiliations and Education
Chartered Marketer, Member of the Chartered Institute of Marketing (CIM). Federica holds a BA(Hons) in Fashion & Business Management, an MSc in International Marketing Management, and an MSc in Applied Psychology from The Robert Gordon University, Aberdeen.
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